Product adoption
The degree of real, regular use of the product by a customer.
Definition
Product adoption measures how far a customer actually and regularly uses the key features. Strong adoption is the best predictor of retention; declining adoption is an early churn signal.
Why it matters
Adoption is the central usage signal for the Customer Success Manager, and a clue of expansion opportunity for the Account Manager when it nears the limits of the plan.
How Phano helps you
Phano reads adoption signals in your analytics tools and cross-references them with the rest to judge both risk and opportunity.
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Frequently asked questions
What is Product adoption?
Product adoption measures how far a customer actually and regularly uses the key features. Strong adoption is the best predictor of retention; declining adoption is an early churn signal.
Why does Product adoption matter?
Adoption is the central usage signal for the Customer Success Manager, and a clue of expansion opportunity for the Account Manager when it nears the limits of the plan.
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