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Expansion & revenue

Customer Success Qualified Lead (CSQL)

An expansion opportunity qualified from customer-success signals.

Definition

A CSQL is a sales opportunity identified from an existing customer's behaviour: usage exceeding their plan, adoption of a key feature, team growth. It extends the logic of the MQL and SQL to the installed base.

Why it matters

The CSQL formalises the handoff from Customer Success to sales: the CSM detects the maturity signal, the Account Manager converts the opportunity.

How Phano helps you

Phano surfaces these expansion signals automatically and delivers them where sales already works.

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Frequently asked questions

What is Customer Success Qualified Lead (CSQL)?

A CSQL is a sales opportunity identified from an existing customer's behaviour: usage exceeding their plan, adoption of a key feature, team growth. It extends the logic of the MQL and SQL to the installed base.

Why does Customer Success Qualified Lead (CSQL) matter?

The CSQL formalises the handoff from Customer Success to sales: the CSM detects the maturity signal, the Account Manager converts the opportunity.

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