Time to value (TTV)
The delay between signing and the first value perceived by the customer.
Definition
Time to value measures the time elapsed between subscription and the moment the customer draws tangible value from the product. The shorter it is, the more likely future retention and expansion become.
Why it matters
A time to value that is too long wears down trust before the relationship even settles. Shortening it is a goal shared between product, Customer Success Manager and Account Manager.
How Phano helps you
Phano flags accounts whose activation is dragging, to step in before the initial momentum fades.
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Frequently asked questions
What is Time to value (TTV)?
Time to value measures the time elapsed between subscription and the moment the customer draws tangible value from the product. The shorter it is, the more likely future retention and expansion become.
Why does Time to value (TTV) matter?
A time to value that is too long wears down trust before the relationship even settles. Shortening it is a goal shared between product, Customer Success Manager and Account Manager.
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