Definition
A buying signal is a behavior revealing intent: reaching a plan limit, ramping up usage, viewing pricing pages, adding users. Caught early, it triggers an expansion approach at the right moment.
Why it matters
Buying signals are scattered across product, CRM and support. Bringing them together stops the Account Manager from missing an opportunity that the Customer Success Manager sees in usage.
How Phano helps you
Phano cross-references your sources to turn scattered weak signals into readable expansion opportunities.
[Phano] €85,000 ARR, critical · Health 34/100 ●
June 1, 2026
→ Escalate to the sponsor
- • Silent for 28 days on email
- • Renewal in 22 days, quote not opened
- • No meeting scheduled in 6 weeks
+ custom fields: phano_phase, phano_confidence, phano_health_score…
History on this account
[Phano] €85,000 ARR, high · Health 47/100 ●
May 25 · → Schedule a sponsor touchpoint
[Phano] €85,000 ARR, medium · Health 58/100 ●
May 18 · → Monitor decision-maker engagement
Go further
Your data stays yours
Security, isolation and compliance by default. Not an add-on.
Per-organization isolation
Every organization is partitioned by Row Level Security at the database level, with a double membership check server-side.
AES-256 encryption
All data is encrypted at rest across the entire database, and in transit.
Anonymization before AI
Emails and phone numbers are masked before any model call. The original data never leaves our European servers.
GDPR compliance
Export and deletion of your data on demand. Transfers outside the EU governed by Standard Contractual Clauses.
Frequently asked questions
What is Buying signal?
A buying signal is a behavior revealing intent: reaching a plan limit, ramping up usage, viewing pricing pages, adding users. Caught early, it triggers an expansion approach at the right moment.
Why does Buying signal matter?
Buying signals are scattered across product, CRM and support. Bringing them together stops the Account Manager from missing an opportunity that the Customer Success Manager sees in usage.
From definition to action, on your accounts.
Connect your tools. The first diagnostic arrives the same day, in your tools.