About
Nobody loses an account through carelessness.
They lose it because the signal came too late, or never came at all. Phano exists so your CSMs and Account Managers see it the same morning.
Monday, 8:30 am
Over a hundred accounts in the portfolio. One real question: which ones need me this week?
The CRM had the data. The emails had the context. Support had the alerts. None of the three had the answer.
So you go on instinct. You open the accounts you know, you call back the ones making noise. The others, you find out about them the day it is too late to keep them.
What we decided to do about it
The answer already existed. It was scattered across six tools, and nobody had the time to piece it back together every morning.
So we built the machine that does it. Every day, the composite engine cross-references your sources and tells you where to start, with the cause and the action.
Then we kept going, because a diagnostic without the meeting that follows changes nothing: the meeting cycle prepares, assists and documents every customer call.
€85,000 ARR ●
Critical · Health 34/100 · Confidence 91%
→ Escalate to the sponsor
- • Silent for 28 days on email
- • Renewal in 22 days, quote not opened
- • No meeting scheduled in 6 weeks
◆ Phano · Composite diagnostic
€42,000 ARR ●
High · Health 58/100 · Confidence 84%
→ Schedule a usage review
- • Adoption declining on 2 key modules
What we believe
Four positions that decide what Phano does, and what it will never do.
A health score is not a diagnostic
An aggregate number tells you an account is in trouble. It does not tell you why, what to do, or who to talk to. Those three answers are the product.
An AI that does not cite its sources has not earned your trust
Every diagnostic shows where it comes from and how confident it is. You can push back on it, and we prefer that to a manufactured certainty.
When data is missing, say so
Filling a gap with a plausible sentence is what a model does when left to itself. Phano flags what it does not know instead of inventing it.
The tool comes to you, never the other way around
One more tab is a tab nobody opens. Deliverables land where your team already works, on the channels it already uses.
What that adds up to
Phano is not a score bolted onto a CRM. Every technique and every agent analyses the account separately, then the engine cross-checks the readings, verifies each claim and decides before delivering.
6
analysis techniques, run independently then cross-checked
4
specialised agents, each with its own read on the account
5
CRMs connected natively, with no re-entry
5
delivery channels, right where you already work
Two modules run every day across the whole portfolio: the per-account diagnostic, and the meeting cycle, from the brief to the recap.
Who is behind Phano
Phano was started by Suleiman Mulla. Over five years in Customer Success at B2B SaaS companies, including Doctolib, where he led more than a hundred deployments, among them the Covid vaccination taskforce. Then a portfolio of more than a hundred accounts to cover every week.
He lived that Monday morning for five years. In 2023, he left his job to learn how to build: developer training at La Capsule, then a self-taught specialisation in AI, in what it can genuinely do and above all in what it cannot.
Phano came out of those two halves, and it is designed and built in France.
Suleiman Mulla · Founder
Five dates
2020
Doctolib
100+ deployments led, including the Covid vaccination taskforce.
2023
The tech shift
Resignation, and fullstack developer training at La Capsule.
2024
CSM in B2B SaaS
100+ accounts in the portfolio, and self-taught AI on the side.
2025
CS consultant
Supporting B2B teams, and the first bricks of Phano.
2026
Phano
Two modules shipped every day: the per-account diagnostic, and meetings.
"Everything Phano ships today is what I once waited for in vain as a CSM."
Suleiman MullaFounder of PhanoWhere we are heading
The ambition is not to add a tool to your stack. It is that a CSM or an Account Manager never has to guess where to start the week again.
Every meeting enriches the account diagnostic, and every diagnostic prepares the next meeting. The more you use Phano, the better it knows your portfolio.
The only fair way to judge is on your real accounts. The first diagnostic arrives the same day.