Calculate what churn really costs you
Enter your numbers: see the revenue you lose every year, and what you could recover.
Churn doesn't just cost the lost contract: it erases recurring revenue, year after year. This calculator estimates your shortfall over three years and the revenue you can recover by reducing your churn rate. Built for Heads of CS, VPs of CS, Heads of Account Management and their teams.
Indicative estimate based on your inputs and a simple mechanic (recurring revenue on a declining base). This is not a promise of results.
Stop estimating. Act on your at-risk accounts.
Phano detects departures before they happen and delivers the action in your tools. Free 30-day trial, no card.
Connect my CRM, freeFrequently asked questions
How is the cost of churn calculated?+
We apply your annual churn rate to your recurring revenue (ARR), then project the loss over three years on a base that declines each year. The recoverable revenue is the share regained if you reduce your churn rate by the number of points indicated.
What is the difference between churn and NRR?+
The churn rate measures lost revenue. NRR (Net Revenue Retention) measures the net revenue retained once expansion (upsell, cross-sell) is netted against churn. An NRR above 100% means expansion more than offsets churn.
Are my numbers stored?+
The calculation happens entirely in your browser. Nothing is transmitted until you request the recap by email.
How does Phano concretely reduce churn?+
Every night, Phano cross-checks all your data sources and delivers, in your tools, the at-risk accounts with the triggering signal and the priority action, before it is too late. That is what makes it possible to act upstream rather than record the departure.